Emotional Intelligence Is The ‘Real Deal’ For Facebook Marketers

Why Emotional Intelligence Is The ‘Real Deal’ For Facebook Marketers:

a) Emotional intelligence is the secret ingredient you need to possess in order to boost audience happiness. You’ve also got to consider that it is not about what you have to offer, but about delivering an experience that maps to the emotions of your audience.

b) Emotional intelligence has the following components:

* Self-regulation: The ability to control your emotions and responses

* Self-awareness: Having a good understanding of your emotions

* Motivation: The willingness to overcome emotional challenges and make wise decisions

* Empathy: The ability to understand emotions of others

* Social skills: The ability to interact well with your audience

How to utilize emotional intelligence in Facebook marketing?

1. Listen to your audience

When listening to your audience, you should:

* Gather information on behaviors and trends

* Gather efficient feedback through surveys, questionnaires, and other methods (phone calls maybe)

* Discover reasons why audiences don’t or do business with you

- Analyzing all information will allow you to respond intelligently to audiences in real-time. You can also use tools like Topsy and AgoraPulse to understand better what your target audience is thinking and talking about.

- Then you can use your emotional intelligence to scrutinize why they’re behaving in a certain way.

2. Leverage empathy

To be emphatic, ask what your core offer will do for the prospect’s emotional self and identity. Also, you need to create an experience that helps consumers take charge and make them feel they are not at the mercy of a brand campaign and marketing messages. Empathy will reach your audience at a deeper level and help you improve the company’s ROI.

Acknowledge how customers feel instead of broadcasting messages or responding negatively to harsh comments. It’s essential to be sensitive to their experiences and feelings in real-time to establish an emphatic connection.

3. Offer help

You can answer questions including:

* Account-related or direct technical

* Complaints

* Queries regarding defects, outages, etc.

* Product and service requests

* General references to your offerings

The key is to become a resource for your audience beyond the product/service you’re offering. While ‘social media care’ is not a new concept, it takes emotional intelligence to implement it properly.

4. Feed the emotional side

You should know what your audience cares about already, and know what they relate to. Feed information that allows them to resonate their identities with your offering. Maintain credibility by citing sources and offering evidence.

Final thoughts

The sooner you realize the importance of emotional intelligence in social media and why it will impact the future of marketing, the better will be your chances to improve your campaign ROI.

By leveraging the semantic understanding and management of your own emotions and the emotions of those you’re targeting, you can improve overall engagement with audiences as well as your brand reputation.

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Emerge of behaviour

Social Interactions

Encourage users to talk about their feelings

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An audience member asked Zuckerberg what Facebook would look like in 10 years, to which he answered by speaking about three key trends he seeks happening in social media:

* Zuckerberg predicts that there will be a lot more people on the Internet in 10 years, which is not necessarily a bold prediction.

* He predicts that SMS and photo messaging will largely replace other forms of web communication.

* Finally, Zuckerberg predicts augmented reality, i.e. distraction-free, heads-up communication, will be the future of computing.

Zuckerberg expanded on his prediction about web communication by saying:

“The diversity of the ways in which people want to share, the moments that people want to communicate, and the tools that people need to stay connected are going to keep growing,”

Keeping up with growing number of ways in which people communicate is going to be a source of competition for Facebook, the CEO adds.

The most bold of all of his predictions is the one about augmented reality, which he expands on by saying:

“I think it’s pretty easy to imagine that in the future we will have something that we can either wear — and it’ll look like normal glasses (so it won’t look weird like some of the stuff that exists today). And you’ll just be able to have context with what’s going on around you in the world and communicate with people and not have to disrupt your conversations by looking down.”