Instructions for my Networking Team!

How to use social media to promote a social crowdfunding campaign; the smart way to use an available resource and welcome each new supporter into the fold:

Indiegogo said, “If you’re asking for money, you’re doing it wrong.” This couldn’t be more true. No one likes the guy who says, “Come on! Give $10 to my campaign.” Instead, try these:

* “Help me spread the word: LINK HERE”

* “Know anyone who might like this? LINK HERE”

* Who can help me find the next backer? LINK HERE”

You get people on your side without putting your hand in their pockets and, in the course of it, they become invested in your success. A handful of re-tweets (or spreading the word about your project at their office) is way more useful than one $10 donation.

Starting your crowdfunding successfully:

- The day you launch your crowdfunding campaign is not the day you should start considering whether or not to use Twitter or Facebook. Or Instagram. Or Tumblr. You need a way to spread the word!

- Advantage: if you have a tremendously large email list of fans or potential donors, or have built up fans on another social platform, then you will have more chances to raise money 

- Be connected with your intended audience prior to the campaign 

- you have to move past your personal Facebook page for crowdfunding success

- You should also have a Facebook fan page for either your project or a larger entity under which your project will fall

-Promote your project on your personal Facebook page

- Create an active and interactive campaign that draws in long-time 

- Pick the right platforms for you according to:

* where your audience is

* what you can reasonably handle in your daily life

- All crowdfunding platforms create a hub for your campaign, but no, it’s not their job to drive traffic to your hub. That’s your job!

- Make sure you’re on Instagram

- If your project is attractive to foodies, find people who love pictures of food on Pinterest

- The key to effective social media is hooking people quickly

- Tweets need to be short, awesome punches that people cannot resist clicking on and re-tweeting

- On Facebook, you can write longer messages, but don’t go into multiple paragraphs; you’ll have plenty of copy to dive into on your campaign home page

- Never underestimate the power of a good picture on Facebook

- Understand what your audience wants, then give it to them

- There is no guaranteed way to get millions of people to see your crowdfunding pitch video, so focus on what you can control: giving your crowd consistent (and consistently engaging) messages that remind them that you’re still working hard and that they are still a part of the team

- Create a great incentive for her adoring fans to get their friends to contribute so they could see the next picture. This was a fun (and free) way to make the backers happy while also getting them to do some recruiting. Win-win!

- Use tools like Twuffer, Hootsuite, or TweetDeck to schedule tweets ahead of time. Hootsuite can do Facebook, LinkedIn and Google+, too

After the crowdfunding:

Once you’ve met your crowdfunding goal (and even if you didn’t), show respect to those who tried to help your dreams come true. These people are now a part of your project, so keep them up-to-date. Invite them to share milestones with you. Let them know when you send out perks. Let them know when your project gets reviewed. Send them an update; notify them!

*The crowdfunding link will be ready next Friday! 😉👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻Please make sure you study this information before we launch the campaign!!! I want you on a 100% productivity from Friday 10th and on for the whole month of June! Our target is to achive 50.000€ in 4weeks! Our goal is to eradicate bullying in schools on a global scale. 

Best Wishes from Spain,

Marta Guilabert🌺

Fundraiser at Fundacion Sanders

Visionary Entrepreneur 

The Future is Today!