miércoles, 22 de febrero de 2017

Oraseya

Oraseya S.L. is a new concept for the ever-changing and ever-evolving market that we see ourselves in day to day. We want to create a social network that overcomes boundaries in regards to business, communications, networking and cultural exchange provided by other platforms and organizations. Our company will provide a unique application and global events to engage people, to connect them at the right time, and to find them at the right place. 


Marta Guilabert – CEO and Visionary Entrepreneur


Head of the Company and Creative Director of Oraseya S.L., Marta Guilabert is the driving force behind conquering new markets, establishing new contacts and getting the most out of her Network.

Over 15000 followers and 10.000 connections on Facebook and over 35.000 followers and 30.000 connections on LinkedIn, Marta and her team created an online force to be reckoned with.

Her LinkedIn-Profile alone was viewed in the month of August 2015 by more than 75.000 people within the prior 3 months – enabling her to gain new connections by the minute, providing her with a position within the top 1% of the most influential people on the networking platform.

In January 2016, her profile views amounted to 93.000 people checking out her profile and 30.779 people following Marta´s activity and posts on Linkedin. Her Inbox reached 15.000 private messages from business people reaching and following her from all over the world. Today Marta is stepping out on new terrain, creating her own company and fulfilling a life long dream. Relevant Owner Experience:


Marta Guilabert has developed an unprecedented active network of contacts on several leading social media platforms.


For more information and to set up a meeting please contact Marta Guilabert via email on thenexusglobal1@gmail.com


Marta Guilabert 

Founder at Oraseya S.L. Spain

Visionary Entrepreneur 

LimitlessNetworking

The future is Today! 

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domingo, 5 de febrero de 2017

FUSA / The New Deal 2017

The story of a humble wise American man with a vision, who moved to Spain to start a non profit organisation and work hard to make his dreams become true! 


President: Robert Sanders 

Marta: Fundraiser at Fundacion Sanders 




About Fusa,


Our foundation began in 2010, as a Spanish non-profit organisation started by an American who wanted to help children and young people who have few economic and educational opportunities.  



We're a small organisation made up of mostly volunteers that include professionals with backgrounds in education, psychology, business, IT, and communications. Our value proposition is to use digital technology and multi-media to help children develop the social and emotional skills required to rise above their situations and become successful and happy people.


We have a project with the regional government of Madrid to provide our services to more than 500 children at risk.  We are now developing technology-based, creative, emotional intelligence activities that can be used to help any child, K-12, to better connect these kids to their local communities and develop their self esteem and awareness of how they could achieve their individual success.


In 2015, our funding goal will be based on accepting private donations, corporate support, and European Union funding.  As we build our portfolio of emotional intelligence activities (also called Social and Emotional Learning, SEL), we want to expand our funding to include Trade In-Kind by offering schools the opportunity to incorporate our activities within their curriculum. There is a healthy market for SEL content in the US, and this market is now expanding rapidly in Europe.  We are investing in collaborations that will enable us to attain the necessary credentials to make our activities acceptable, and world-class, in the market.  We will differentiate ourselves by using digital tools to make our SEL activities more attractive and interesting for children.


We see potential in leveraging investor support to help us develop SEL activities that would be marketed to governments or directly to school systems.  


On Monday 6th June we launched a crowdfunding campaign with one only purpose; to eradicate bullying in school worldwide. We raised 6000$ and I want to thank every person who made a donation for their generosity and big support! 


If you have been following me online then you already know that we want to change the world :) 


Fundación Sanders is hosting a multi-country seminar in April called Close the Gap.


We're bringing after school centers from 10 countries in Europe to Madrid for a 4-day intensive workshop to discuss best practice use of technology in after school centers that help youth at risk of exclusion.


We're also formally launching a transnational project called CICY (Connecting Industry Communities and Youth) where we teach disadvantaged youth digital marketing skills and then connect them local small businesses in order to get real relevant experience.  We're going to end the wage disparity for disadvantaged youth segments once and for all - with your help of course!


Please share this link and a link to a new video (english) we just published on Youtube today. We want to generate as many likes and followers as possible!


Facebook page

https://m.facebook.com/pg/Close-The-Gap-255373848222031/photos/


YouTube video

https://m.youtube.com/watch?v=T5BYAvJczm8


Follow us on: https://www.facebook.com/FundacionSanders/


You can also follow me on Facebook:

- Cuca Marta Guilabert


For privacy reasons I can not share my number, but I am 24/7 reachable on my 

Email: thenexusglobal1@gmail.com




domingo, 2 de octubre de 2016

My story

My name is Marta Guilabert, I am a 33year old woman from Spain, looking for a new challenge. 


My fortes lie within the personal contact with people, my knowledge of 5 different languages, a natural urge to organize, plan and manage and quickness while executing different task’s at once – still staying on top of things. I have 12 years professional experience as an office manager in banking, non-profit organizations and hospitality. Advanced knowledge of languages, native Spanish, bilingual in English and German, advanced proficiency in Italian and basic knowledge of French in understanding. Last improvement has been learning the basic salutation words in Chinese, Japanese and Russian.

 

I obtained a Protocol and Diplomacy certificate from the International School of Protocol and Diplomacy in Brussels, Belgium in 2011. We had admirable teachers like the protocol chief of the White House for Bush or the ambassador of the Congo. We got the opportunity to meet the chief of protocol of the European Parliament who gave us an extensive and detailed visit through the entire European Parliament.

 

I believe aiming high in life is most important for a person to evolve and grow both intellectual and interpersonal.

 

My last success in Dubai was to be part of the Alkatraz Production Team in Studio City Dubai. I started as a Casting Coordinator in the Studio getting promoted to Production Coordinator handling the Management department and in charge of Social Media and Marketing. 

 

I love to help, therefore I have been doing fundraising and running marketing campaigns this year for a non profit organization in Spain involved in discovering how technology and multi-media can make social and emotional intelligence skill development fun and engaging for kids of all ages!

Today I am in the Advisory Group of Fundacion Sanders!

 

Since May 2015 I have been based in Madrid capital of Spain working as an Entrepreneur helping start ups to find investors, connecting people, Networking, doing Market Research, Developing Marketing Strategies, working on new app ideas to design a new social media social network, and working on different projects on a global scale to help companies find the best talent for their venture and succeed working for their cause.

 

In June 2016 I was contracted by Warriors Group Inc. by Cornelius Thomas an American citizen working for the military claiming to be the CEO and to have received a 2 million $ grant to help homeless veterans find accommodation and jobs to start a new life in America. I was very happy to accept the offer and started to work as the COO and Head of Marketing for the company in June. Part of my job was to recruit an international Marketing Team who got confirmed for immediate relocation to the US on a sponsorship visa and work for Warriors Group Inc.in Southlake Dallas Texas USA. After 4 months full time work, with no weekends, no day off, no holidays and no sick days, recruiting a full team, creating marketing strategies, doing research for homeless veterans, working on a sales plan, creating an action plan, developing a business development strategy and studying all the requirements for the VA homeless veterans programs in the USA; after signing a contract, a partnership agreement, singing a document from the VA releasing 8000$ funds from the 2 million $ grant for the relocation costs, 24hours before my departure I got a notification that me and my team have been fired. We have been victims of fraud and given my current situation I am looking for a real job opportunity to start working immediately.

 

I hope this letter gives a better idea about my background and what I went through and hopefully I will be hearing from you soon.

 

Best Regards and kind wishes.

Marta Guilabert

www.fundacionsanders.org



jueves, 22 de septiembre de 2016

Marketing process before the launch of the crowdfunding campaign

Marketing process before the launch of the crowdfunding campaign:
*The rules of interaction have changed! 
In today's world social media and crowdfunding go together! 
To succeed on the Internet today, you have to create content that ignites and engages an audience.
Best procedure:
- Having up-to-date profiles on the three major social media sites (Facebook, LinkedIn and Twitter) 
- Building followers
- Adding quality contacts on social media must start weeks, if not months, before the campaign launches
- Your ability to get noticed on social media sites. It’s highly important that you leverage the power of social media to your advantage
Do two things: 
- create a list of “core” supporters who will contribute funds and spread the word about the project
- they write the majority of the social media posts they will use throughout the campaign and create a posting schedule for themselves and for their core supporters

1. Study your target audience
It’s important that you analyze the target audience you wish to approach to fund your campaign. (building awareness for your campaign)
* What are their preferences?
* Which social media sites do they visit?

2. Use social media as a testing ground: 
- If your product is poorly received by followers, then it may not succeed as part of a crowdfunding campaign
- Gain insights from potential backers

3. Don’t just rely on your private network of friends
- Gain attention for your campaign creating exclusive pages describing your product. Share the link on multiple pages and target as many people as you can

4. Launch your social media campaign months in advance
- Don’t wait till you launch your campaign on Indiegogo or Kickstarter to begin your marketing activities. It may be too late by then

5. Don’t wait for people to approach you
- You will have to aggressively pursue your audience through interactive posts
- Remember this – an inactive page will serve as a nail in the coffin for your crowdfunding campaign!

6. Create a hashtag for your campaign
- A hashtag will help spread your message
- Create an attractive hashtag for your upcoming campaign
- Use it extensively on your social media profiles. This will help spread word about your campaign

7. Don’t worry about quantity – focus on quality
- Your main focus should be on the quality of posts you create on these pages, not the number of followers you gain
- Create visually appealing posts with engaging content – this will attract the attention of many people. They will be interested to know what you have in store for them
- Have a genuine content developer create attractive copy for your social media pages

8. Observe other popular social media campaigns
- So what kind of posts should you make? Check out other popular pages to get a fair idea of the kind of posts followers like to read
- Your posts should be informative – don’t just focus on your products or cause. Followers will get a feeling you are self-centered

9. Arrive at the perfect Content Mix
- You will have to have the perfect mix of marketing and informative posts
- The nature of posts you create should inspire readers to do as you wish. Highlighting a call to action frequently is advisable

10. Be confident about your approach
- It takes a lot of confidence to excel on social media. Be confident about using social media as a positive tool to gain quality backers for your campaign.

11. Launch your crowdfunding campaign only after you generate positive buzz on social media sites
- There is no point launching your campaign without gaining the support and attention of your target audience
- Wait till you gain quality attention from social media followers till you launch your campaign. This is a wise step that will ensure your campaign doesn’t meet with failure

12. Don’t stress on how much you expect backers to pledge
- The main focus should be to highlight your products. Highlight your offering in great detail. Give potential backers a detailed overview of what they can expect
- Don’t stress on pledge levels – they can wait till the actual crowdfunding campaign

13. Approach journalists to talk about your social media campaign
- Journalists are always on the lookout for interesting tidbits they can share. Why not approach them to highlight your page on Facebook or Twitter? If they like your idea, they will definitely share it among their followers – and journalists usually have huge fan following!

14. Run ads for more outreach
- Sites such as Facebook and LinkedIn allow you to run paid ads. You must consider these ads if you are not satisfied with the publicity gained through organic visits

15. Don’t dump social media followers after your crowdfunding campaign is over!
- It’s important that you keep your followers in good spirits even after the crowdfunding campaign is over. 
- If your crowdfunding campaign was a success, then you should stay in touch with them through attractive posts highlighting the progress made in actual production. Let them know about the final product and when it will be delivered to their doorstep. It gives the impression that you really care about them.

Once the campaign is underway, a crowdfunder needs to spend time on the tasks that could not be done in advance, such as reaching out to media, interacting with donors and fulfilling rewards. 
If your crowdfunding campaign was a failure, then thank your followers for their support and move on!

Emotional Intelligence Is The ‘Real Deal’ For Facebook Marketers

Why Emotional Intelligence Is The ‘Real Deal’ For Facebook Marketers:
a) Emotional intelligence is the secret ingredient you need to possess in order to boost audience happiness. You’ve also got to consider that it is not about what you have to offer, but about delivering an experience that maps to the emotions of your audience.
b) Emotional intelligence has the following components:
* Self-regulation: The ability to control your emotions and responses
* Self-awareness: Having a good understanding of your emotions
* Motivation: The willingness to overcome emotional challenges and make wise decisions
* Empathy: The ability to understand emotions of others
* Social skills: The ability to interact well with your audience

How to utilize emotional intelligence in Facebook marketing?
1. Listen to your audience
When listening to your audience, you should:
* Gather information on behaviors and trends
* Gather efficient feedback through surveys, questionnaires, and other methods (phone calls maybe)
* Discover reasons why audiences don’t or do business with you
- Analyzing all information will allow you to respond intelligently to audiences in real-time. You can also use tools like Topsy and AgoraPulse to understand better what your target audience is thinking and talking about.
- Then you can use your emotional intelligence to scrutinize why they’re behaving in a certain way.
2. Leverage empathy
To be emphatic, ask what your core offer will do for the prospect’s emotional self and identity. Also, you need to create an experience that helps consumers take charge and make them feel they are not at the mercy of a brand campaign and marketing messages. Empathy will reach your audience at a deeper level and help you improve the company’s ROI.
Acknowledge how customers feel instead of broadcasting messages or responding negatively to harsh comments. It’s essential to be sensitive to their experiences and feelings in real-time to establish an emphatic connection.
3. Offer help
You can answer questions including:
* Account-related or direct technical
* Complaints
* Queries regarding defects, outages, etc.
* Product and service requests
* General references to your offerings
The key is to become a resource for your audience beyond the product/service you’re offering. While ‘social media care’ is not a new concept, it takes emotional intelligence to implement it properly.
4. Feed the emotional side
You should know what your audience cares about already, and know what they relate to. Feed information that allows them to resonate their identities with your offering. Maintain credibility by citing sources and offering evidence.
Final thoughts
The sooner you realize the importance of emotional intelligence in social media and why it will impact the future of marketing, the better will be your chances to improve your campaign ROI.
By leveraging the semantic understanding and management of your own emotions and the emotions of those you’re targeting, you can improve overall engagement with audiences as well as your brand reputation.
——————————————
Emerge of behaviour
Social Interactions
Encourage users to talk about their feelings
—————————————————————
An audience member asked Zuckerberg what Facebook would look like in 10 years, to which he answered by speaking about three key trends he seeks happening in social media:
* Zuckerberg predicts that there will be a lot more people on the Internet in 10 years, which is not necessarily a bold prediction.
* He predicts that SMS and photo messaging will largely replace other forms of web communication.
* Finally, Zuckerberg predicts augmented reality, i.e. distraction-free, heads-up communication, will be the future of computing.
Zuckerberg expanded on his prediction about web communication by saying:
“The diversity of the ways in which people want to share, the moments that people want to communicate, and the tools that people need to stay connected are going to keep growing,”
Keeping up with growing number of ways in which people communicate is going to be a source of competition for Facebook, the CEO adds.
The most bold of all of his predictions is the one about augmented reality, which he expands on by saying:
“I think it’s pretty easy to imagine that in the future we will have something that we can either wear — and it’ll look like normal glasses (so it won’t look weird like some of the stuff that exists today). And you’ll just be able to have context with what’s going on around you in the world and communicate with people and not have to disrupt your conversations by looking down.”

domingo, 18 de septiembre de 2016

The Profile of an Influencer

So what do these compelling people look like? Social media influencers come in all shapes and sizes, but they share these four characteristics:
1. Credibility
A social media influencer must be trustworthy in order to have an effect. Health policy experts or veteran journalists, for example, may offer expertise in their field that gives their opinion weight. Reputation is important. An influencer should be known as someone who is thoughtful and accomplished.
2. Reach
The posts, tweets, and updates of a social media influencer should be seen by as large an audience as possible. This is where having bundles of Twitter followers, Facebook fans, and blog subscribers becomes key.
3. Quality contacts
A large audience isn’t enough in itself, however. Social media influencers should be able to prompt discussion and interaction within their networks – retweets, shares, and replies. Social media influencers’ contacts are quick to engage the content they share.
4. Relevance
The influencer that is right for you should be relevant to your field. A food critic might be credible, have reach, and quality contacts – but probably wouldn’t be the right representative to endorse your campaign on prison reform. They could, however, be great to engage about bringing a nutritious food program to schools.

Types of Influencers
1. The Social Butterflies
These influencers know everyone, and everyone knows them. Their contact lists are off the charts and they have a presence on most platforms or networks. Their strength is connecting people.
2. The Thought Leaders
They are the expert bloggers, the conference speakers, the academics. Credibility is their strong point – they lead and influence opinions about key issues. Their endorsements are reliable.
3. The Trendsetters
The first to try everything, these influencers are quick to discover and share the latest technologies and innovations. They have a knack for popularizing new initiatives.
4. The Reporters
Disseminating information is their forte; they have the connections with (or are themselves) the industry’s top journalists or bloggers. They know how to take a great idea and get it maximum coverage.
5. The Everyday Customers
Their sphere of influence is usually much smaller – friends and family – but their voice is still important because their testimony comes from experience. At your nonprofit, this person could either be a successful client or someone who ran a marathon to fundraise for your cause.
Determine which kind of influencer is right for your cause and keep that in mind while you’re doing your search.

domingo, 11 de septiembre de 2016

La niña iluminada


Conversación de Whatsapp! 
Fecha: 11.09.2016

Tatiana: Ohh mi niña me haces llorar de la emoción. Yo también te quiero muchísimo. No dudes que sabrás de mi siempre. 

Eres una gran persona , que me ha ayudado sin apenas conocerme no habrá nadie como tú jamás. 

Aquel día que te conocí que por poco no nos conocemos fue una de las casualidades más bonitas por la que pase, a partir de ese día me has ayudado , apoyado , me has querido ... Y no has dudado ni un segundo , por eso quiero darte las gracias y te las daré siempre por ser como eres , jamás cambies mi niña, ojalá te hubiera tenido como mamá estoy segura que amor tendría más que de sobra, mis días cambiaron cuando te conocí pensé que no existía alguien como tú , alguien que te da la mano sin apenas pedirlo, alguien que te escucha, te apoya y quiere lo mejor para ti sin saber aún ni como te llamas, no he conocido a alguien así capaz de luchar así de fuerte contar de ayudar. Me has llenado de amor , esperanza, fuerza, curiosidad, valentía .. tengo mucho que dar y la mayor parte te la llevas tú cielo. Solo quiero que sepas que te quiero mucho y que siempre siempre estaré a tu lado para todo lo que necesites, quiero saber de ti constantemente , quiero que te vaya de perlas en la vida porque no te mereces menos preciosa❤ Te voy a echar mucho de menos cariño y solo espero vernos todas las veces posibles hablar siempre y saber todo sobre ti🤗

Lo que más feliz me haría es tener mi libro y poder ayudar a los demás como nunca lo hicieron conmigo. Dar charlas a personas que lo necesiten o que solamente quieran saber el significado del la palabra "maltrato". 
Explicar a los niños.. Colegios... 
------------------------------------------------

Quién es Tatiana? Buscamos a una persona que ayude a esta niña a escribir su historia. 

Podéis dejar un comentario o mandar un email a thenexusglobal1@gmail.com 

Gracias 💙